Marketing has been the best ally for companies for many years. Why? The reason is very simple, thanks to marketing companies can define more clearly objectives and strategies to develop the stipulated and desired goals.
But like everything in this era, marketing has evolved, and another path was created in the area, which is digital marketing. Being an almost 100% digital era, marketing had to be within this category, therefore digital marketing is everything related to executing strategies and actions in the media and internet channels.
Web o blog
A website and a blog are two of the main tools from which you can centralize a marketing or inbound marketing campaign (digital strategy to attract users and convert them into customers by generating valuable and non-intrusive content).
Digital Marketing Tools
- Search engines
Search engines such as Google, Bing or Yahoo, are tools that allow Internet users to find content related to what they are looking for. In order to successfully position a page or blog in the top positions of search engines and get visitors, it is essential to perform organic positioning (SEO) or payment (SEM) actions in your online marketing strategy.
- Display advertising
It is the most traditional branch of digital marketing. It could be considered the billboard of the digital medium. These are ads (banners) of different sizes and formats (texts, images, graphics, videos …) that occupy space on internet sites in an attractive and striking way.
- Email marketing
The email marketing can be done on own or third-party databases, from which messages are generated in the form of a newsletter, newsletters, catalogs, courses, etc.
- Social Media
Social media are completely effective for the dissemination of content, as well as for the creation of a brand community, branding and even online shopping, crisis management, and customer service.
Benefits of digital marketing
- Affordable costs
Online marketing is accessible in terms of budget, compared to traditional marketing channels.
- More control, optimization, and correction on advertising campaigns
Due to the possibility of real-time consultation of the results obtained, in addition, in an exact manner.
- Flexibility and dynamism
With the ability to perform tests and changes on the fly based on the results obtained and the behavior of users regarding a campaign.
- Allows a specific, personalized and precise segmentation
The company can segment its campaigns using the sociodemographic, psychological data of users, as well as their behavior on the Internet.
- Exact measurement of the campaign
Results obtained, benefits, return on investment (ROI), etc.
At CrossBridge we are experts in Digital Marketing, contact us and we will develop a plan to achieve the highest potential of your company.